GOLF GALAXY HOLIDAY CAMPAIGN

Objective– Make holiday gift-giving easier for golfers by positioning Golf Galaxy as the destination for finding the perfect gift—without the guesswork.

Concept – In golf, a “gimme” is the best kind of certainty: a putt so close to the cup that your playing partners consider it unmissable and let you pick up your ball. It’s the same feeling as opening the perfect gift. The moment you see a hint of what’s inside, you know it's exactly what you wanted. Gimme!

The campaign connected the anticipation of opening the perfect gift and the confidence of knowing you've found a can’t-miss gift for the golfer in your life. From equipment and apparel to accessories, Golf Galaxy makes wish lists a reality.

Impact – The campaign helped drive strong YoY growth across Golf Galaxy's holiday digital business.

+23% revenue | +21% visits
Web + App Overall

+41% revenue | +36% visits
Web + App Creative