Objective – Drive early bookings by positioning flexible travel windows as a key benefit, appealing to travelers planning across multiple seasons.

Concept – “Hot or Cold?” taps into the flexibility travelers want when planning ahead. With a booking window that extends into summer, the campaign positions Holiday Inn Club Vacations as a destination for any type of getaway—whether escaping the cold or chasing the sun—giving consumers the freedom to choose the experience that fits them best.

Execution – The campaign visually contrasts warm- and cold-weather experiences—snow-covered slopes vs. sunny beaches, bundled layers vs. poolside relaxation—to highlight the range of vacation options available. These juxtapositions reinforce flexibility while showcasing destinations and amenities, using clear product integration to drive consideration and bookings.

CW: Nick Patterson
AD: John Neto
AD: Krol Calderon