CAMPAIGN

Objective – Challenge the assumption that all-in-one combination products provide the most effective protection by reframing what “combination” truly means.

Concept – “The Right Combination” positions BRAVECTO Chews and SENTINEL SPECTRUM Chews as a more comprehensive solution when used together—delivering broader coverage while supporting increased revenue for veterinary practices.

Execution – Messaging contrasts traditional combination products with a two-product approach, highlighting coverage, dosing flexibility, and overall value. Targeted toward veterinarians, the campaign balances clinical credibility with business impact, reinforcing both improved patient protection and stronger practice performance.

CW: Nick Patterson
AD: Jamie Raezer, Elizabeth Shoppe